pr-agencies-in-edmonton

Turn up the buzz for your brand with the best PR agencies in Edmonton!

  • Local expertise - We looked at whether these agencies have strong ties to Edmonton’s media and community networks, making it easier for businesses to get coverage and build trust locally.
  • Range of services - We considered whether they go beyond press releases, offering crisis management, event support, digital PR, and reputation building so companies can get full support in one place.
  • Strategic alignment - We checked how well these agencies tailor messaging to fit a company’s values and audience, ensuring communication feels authentic rather than generic.
  • Track record - We looked at these agencies’ portfolios to determine whether they can provide concrete evidence of success rather than just vague promises of “exposure”.
  • Price transparency - We evaluated whether pricing and deliverables are clearly explained upfront so businesses know exactly what they’re paying for and avoid hidden fees.

Good communication is one thing every company has to nail. Whether it’s clients, stakeholders, or the wider community, the way you share your message can make or break trust.

That’s why having a reliable PR agency matters. They help refine what you want to say and make sure it reaches the right people with clarity and tact. 

To make things easier, I’ve rounded up the best PR agencies in Edmonton that businesses shouldn’t miss. 

These agencies focus on building and protecting your image, but if your goal is attracting new customers, check out our list of the best marketing agencies in Edmonton, too.

How much does it cost to hire a PR agency in Edmonton?

Hiring a PR agency in Edmonton typically costs around $175 per hour, with monthly retainers averaging around $4,000 for small businesses and about $8,500 for mid-sized companies. Take note that certain factors may affect your price, such as the scope of work and the contract length.

1. Press + Post

press-post

Services offered: Public relations, social media management, creative design, event activations, integrated communications, media pitching, and more
Address: 10110 124 St #205
Phone number: +1 403-802-0200

Business hours: 9:00 AM – 5:00 PM (MON-FRI)
Website

Facebook

Press + Post is an agency that has built a solid portfolio throughout the years. They started out focusing on hospitality and lifestyle brands, and while their main office is in Calgary, they now have a presence in Edmonton too.

What I found interesting is how involved they are with clients. They do more than just put together campaigns. They help with strategy, public relations, and creative design.

I noticed they’re strong at story pitching, finding that angle that makes a brand sound newsworthy instead of salesy. They also provide media monitoring so you can actually see if the coverage is making an impact.

They handle crisis communications, too, which is useful when reputations are on the line, and they help businesses define a consistent brand voice.

The downside is their heavy focus on hospitality and lifestyle, plus the Calgary base can make in-person collaboration trickier for bigger Edmonton projects.

Pros

  • Has worked with huge brands like Uniqlo and Sunterra Market
  • Strong focus on authentic storytelling
  • Skilled at media pitching and finding newsworthy angles
  • Clear reporting through media monitoring
  • Hands-on support with strategy, social media, and creative design
  • Has expertise in crisis management

Cons

  • Heavy specialisation in hospitality and lifestyle industries
  • Calgary base can make in-person collaboration less convenient

They were absolutely amazing!

“I first worked with the Publicity Room on a private event and they were absolutely amazing! They went over and above and made the event a great success. Plus the ladies are literally the nicest human beings ever and so easy to work with!! I cannot recommend them enough.”

-Esther Duval, Google Reviews

Their results were awesome

“Publicity Room did a fantastic job working with us on two projects. They are very dedicated to what they do and their results were awesome. We will definitely work with them again.”

-Brendan Gallagher, Google Reviews

2. Focus Communications

focus-communications

Services offered: Public relations, media training, internal communications, stakeholder relations, strategy and marketing support, and more

Address: CN Tower, 10004 104 Ave NW #1403

Phone number: +1 780-732-7213

Business hours: 8:30 AM – 5:00 PM (MON-FRI)

Website

Another PR agency that’s built a solid reputation over the years is Focus Communications. They’ve worked with big names like Ford and Forbes, which shows they have the skill to deliver when it comes to PR.

What’s interesting is their specialised work with libraries. They use their PR expertise to draw attention and spark interest, encouraging folks to pick up traditional books again. It feels like a unique niche that sets them apart.

Their services cover a lot of ground. They engage with stakeholders to help maintain a positive reputation, and they handle internal communications so employees stay informed about company goals.

They also provide media training, which is useful for businesses that want to manage their messaging without relying entirely on outside agencies.

However, they’re a boutique team, so very large projects might stretch their capacity. Also, invoices can only be paid by credit card.

Pros

  • Experience with big names like Ford and Forbes
  • Unique niche working with libraries and nonprofits
  • Can handle stakeholder relations and internal communications
  • Offers media training services

Cons

  • Boutique scale means limited capacity for very large projects
  • Invoices can only be paid by credit card

They bring fresh ideas and unwavering support 

“Focus Communications has been an exceptional partner for us at the Centre for Strategic Communication Excellence. Their team brings a level of expertise, creativity, and dedication that truly sets them apart. We’re constantly impressed by their strategic insights and ability to translate our vision into impactful communication. As an integral part of our extended team, they bring fresh ideas and unwavering support to every project. For anyone seeking an innovative and incredibly reliable communication partner, Focus Communications is the perfect choice!”

-Sia Papageorgiou, Google Reviews

Do a fantastic job of telling their clients’ stories

“Highly recommend Focus Communications for all of your website, social media and press release needs! They are thorough, detail-oriented and do a fantastic job of telling their clients’ stories.”

-Megan Edmunds, Google Reviews

3. Empire Collective Consulting

empire-collective-consulting

Services offered: Public relations, government relations, change management, full‑scale communications planning, social media campaigns, and more

Business hours: 9:00 AM – 5:00 PM (MON-FRI)
Website

Facebook

One agency I came across that really goes beyond the usual PR playbook is Empire Collective Consulting. What struck me when I dug into them was how much they lean into community impact instead of just chasing media hits.

They help organisations with government relations, making sure advocacy efforts actually reach the right ears. They also guide teams through change management, which is useful when a business is shifting gears and needs everyone on board.

Furthermore, they offer full communications planning to help you develop a clear roadmap to follow. They can even coordinate with micro- and nano-influencers so you can build brand awareness more effectively.

That said, what I found inconvenient is that they don’t list a phone number, and if you reach out online, you might wait up to a day for a reply. 

Pros

  • Strong focus on community impact
  • Skilled in government relations and advocacy
  • Helpful with change management during transitions
  • Can work with influencers to raise brand awareness
  • Full communications planning available 

Cons

  • No official phone number
  • Website enquiries may take up to 24 hours for a reply

Offers exceptional value and recommendations

“Megan is professional and offers exceptional service to her clients. She has great writing skills and offers exceptional value and recommendations to her clients that serve in her clients best interest. Highly recommend!”

-Anne Marie Pasquino, Google Reviews

Has always gone above and beyond

“Megan began working with our team last year, and we couldn’t be happier with everything she has given to us so far. She has always gone above and beyond and constantly exceeds exceptions in her delivery. What I love about her is that she is an independent worker, and can take a vague blog idea I threw out, and turn it into something amazing! Highly recommend her work! :)”

-Bianca Nucaro Viteri, Google Reviews

4. WILD Public Relations Inc.

wild-public-relations-inc

Services offered: Influencer marketing, pitching and outreach, press and media events, press trips, and more

Phone number: +1 403-835-0597

Business hours:

8:00 AM – 4:00 PM (MON-THURS)

8:00 AM – 3:00 PM (FRI)
Website

If you’re looking for comprehensive PR help, check out WILD Public Relations Inc. They work with a wide range of businesses in Alberta and give you the option of custom monthly or package pricing, saving you from paying for services one by one.

Their packages include quite a bit. Pitching and outreach are a big part of what they do, using influencers to help your business look more credible to the people you want to reach.

They also handle press and media events that can get you noticed across different outlets. Furthermore, they arrange press trips that give influencers and journalists experiences they’ll actually talk about, which can boost your reputation.

The only drawbacks I’ve noticed are that smaller businesses may find their pricing less predictable, and they don’t offer crisis management when emergencies hit.

Pros

  • Strong focus on influencer marketing
  • Effective pitching and outreach strategies
  • Organises press and media events
  • Arranges press trips for authentic coverage
  • Flexible custom monthly or package pricing

Cons

  • No crisis management services
  • Custom pricing can feel less predictable for businesses with tight budgets

The ideas are always so creative

“I love working with Erica and Kristen at Wild PR. Their campaigns are strategic and the ideas are always so creative. They care deeply about their clients and it shows in the work they do and the results they get. As a contractor, they are great to work with because they are organized and provide prompt feedback, making my job easy. Highly recommend them for all your PR and influencer marketing needs!”

-Tori English, Google Reviews

If you want to see results, partner with WILD

“I truly cannot recommend WILD enough. The team is incredibly professional, organized, efficient, and they have amazing connections that can only be established through consistently providing top-tier service to each and every client. If you want to see results, partner with WILD.”

-Sarah McNaughton, Google Reviews

5. CBN Marketing

cbn-marketing

Services offered: Web design, SEO, social media management, influencer outreach, media relations, crisis management, and more

Address: 11505 10 Ave NW

Phone number: +1 780-893-7660

Business hours: 8:00 AM – 5:00 PM (MON-FRI)

Website

Facebook

CBN Marketing might be a solid option if you need more than just PR services. They were founded in 2021 but have already helped a good number of clients in the city, such as Canadian Filaments, BlackHawk Aeronautical, and Oilers Nation.

What I liked is the range of services they cover. They do web development, social media, and SEO, while also handling influencer outreach so your message feels more organic.

On top of that, they can manage media relations to keep things smooth with local journalists, and they offer crisis management if you ever run into trouble.

The catch is that they’re still a small agency, so their reach outside Edmonton doesn’t compare to bigger firms.

And since they package themselves as a full-service shop, you might end up paying for more than you actually use, which can feel heavy for smaller businesses.

Pros

  • Wide range of services under one roof
  • Strong focus on networking and community ties
  • Handles media relations and influencer outreach
  • Can provide crisis management services

Cons

  • Scalability limits compared to bigger national firms
  • Cost vs value can feel heavy for smaller businesses

We started to see results immediately

“Connor was great to work with. He offered great advice and suggestions for improvement on top of what he was hired to do, and we started to see results immediately.”

-NAIOP Edmonton, Google Reviews

Working with CBN Marketing has been an absolute pleasure

“Working with CBN Marketing has been an absolute pleasure. Connor provided top-notch marketing services that exceeded my expectations. He is knowledgeable about the industry and only wants the best for his clients. I look forward to working with CBN more in the future.”

-Ashley Clark, Google Reviews

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